Tag Heuer Partner with Google & Intel for Android Watch

Silicon Valley elites Google and Intel, will partner with the famous Tag Heuer of ‘Watch Valley’ La Caux-de-Fonds, Switzerland to create a new luxurious Swiss smartwatch. The watch will be powered by Intel technology and run Android Wear as its platform and to link with other devices.

No matter what industry, it is always exciting to see big players collaborating on new projects, it breeds innovation and due to their credibility they usually produce something pretty awesome. The fact that we are talking TAS, Google and Intel all working on one project to create a new watch, I can’t wait to see what they come up with.

These three companies are some of the worlds biggest names in luxury watchmaking, software and hardware and the marriage of the trio will surely be something special.



This new project will surely go head-to-head with the new Apple watch, and gives evidence that some traditional players in the industry think that the smartwatch industry is going to take-off.

Although mentioning they hoped to have the product launched by the fourth quarter, Jean-Claude Biver declined to comment about any specs or the pricing, but I would say that it will come at a fairly high cost considering the TAG branding that will come with it.

President of the Watch Division of LVMH Group and CEO of TAG Heuer Jean-Claude Biver (if you haven’t seen his watch collection, go here, it is insane!), David Singleton from Android Wear, and Michael Bell from Intel all met on stage on the first say of Baselworld 2015 to make the announcement.


“Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous,” said Jean-Claude Biver.


If you want to watch the full announcement, you can go here, if not we will let your imagination run wild dreaming of what they might come up with!


*Patek Philippe, Breguet, Jaquet Droz and Blancpain are among many others to comment that they will not be launching a smartwatch.


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